Andrew Spena

Brand marketing professional with 15 years across premium fashion, lifestyle, and media brands. Builds brand narratives and turns them into launch events, PR, celebrity and creator partnerships, and retail activations that drive coverage and sales. Combines corporate brand management experience at ECCO and Mars, giving a direct read on how the customer experiences a brand.

EXPERIENCE

Brand Manager, ECCO  |  New York City Feb 2024 – Nov 2025

  • Produced high-profile global launch events, partnering with Chloë Sevigny, Natacha Ramsay-Levi, Eckhaus Latta, and Louis Gabriel Nouchi.

  • Directed U.S. PR strategy with agency partners, driving coverage aligned with global brand positioning.

  • Secured organic celebrity placements of ECCO footwear, including Kim Gordon, Chloë Sevigny, Denzel Washington, Michael B. Jordan, and Katie Holmes.

  • Planned and executed retail activations across full-price and outlet channels to drive traffic and sales.

  • Developed and led influencer and press trips to Denmark, generating high-quality content and media coverage.

Senior Social Media Manager, Kinship, Mars  |  New York City Apr 2021 – Jan 2024

  • Led social strategy and content for The Wildest, Adopt a Pet, and The Kin; grew social audiences 200% in two years.

  • Created The Wildest’s Cover Star initiative, earning 21.4M impressions since Jan 2022.

  • Directed influencer creative for TikTok and Meta paid assets that drove 1M sign-ups in 24 months.

  • Managed social creators and community managers across the Kinship family of brands.

Social Media Manager, Epicurious  |  New York Jan 2019 – Apr 2021

  • Led a 702% year-over-year increase in social traffic and, for the first time, grew social’s share of overall site traffic.

  • Launched Epicurious’s first social-first editorial initiative, You Can Cook This, lifting audience engagement 240% YoY.

  • Ran an always-on content program for 5M followers across Instagram, Facebook, Twitter, and Pinterest, with cross-platform promotions alongside audience development, newsletter, and marketing teams.

Social Media and Brand Manager, Popular Pays (now LightBox)  |  Chicago & New York Nov 2015 – Sep 2018

  • Developed and launched a new brand voice and social identity for the company.

  • Managed agency and platform partner relationships, including Meta and Pinterest.

Sales Associate, Visuals, Marc Jacobs  |  Chicago May 2011 – Nov 2015

  • Delivered personalized client service while leading store visual presentation and merchandising standards.

  • Managed in-store events, including programming developed with the Art Institute of Chicago.

EDUCATION

Bachelor of Arts, Union University, graduated with honors Jackson, TN

SKILLS

Brand Management  •  PR & Media Relations  •  Celebrity & VIP Relations  •  Influencer & Creator Partnerships  •  Event Production  •  Retail Activations  •  Social & Digital Marketing  •  Copywriting  •  Luxury Retail